Television Industry

Business of Digital Television

Essential reading for anyone involved in broadcasting. The Business of Digital Television presents an overview or the digital television industry.


Merchant: eBooks


Television Handbook

The Television Handbook provides a critical introduction to both the theory and practice of the television industry. The author considers the history and structure of British television and also the implications of the digital revolution.


Merchant: eBooks


A Nation of a Hundred Million Idiots'?

A Nation of a Hundred Million Idiots'?

Price: $85*
(eBooks)

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This book offers a history of Japanese television audiences and the popular media culture that television helped to spawn.


Merchant: eBooks


Branding TV

The television industry, in recent years, has embraced the notions of branding as a means to survive and prosper in an ever-expanding and fragmenting media marketplace.


Merchant: eBooks


TV Commercials: How to Make Them

TV commercial production is a 5 billion dollar a year industry, and almost everyone in the film and television industry works on commercials at some point in their career. This book is a step-by-step guide to making commercials right at any budget.


Merchant: eBooks


The Boy Genius and the Mogul

The Boy Genius and the Mogul

Sale Price: $22.46*
Retail: $24.95 (10% off!)
(Overstock Books)

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The biographer of Sir Arthur Conan Doyle here focuses on the early days of the television industry, portraying the drama between David Sarnoff, head of the corporate giant RCA, and a spirited 14-year-old independent researcher named Philo T.


Merchant: Overstock Books