Television Industry
Business of Digital Television
Essential reading for anyone involved in broadcasting. The Business of Digital Television presents an overview or the digital television industry.
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Television Handbook
The Television Handbook provides a critical introduction to both the theory and practice of the television industry. The author considers the history and structure of British television and also the implications of the digital revolution.
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A Nation of a Hundred Million Idiots'?
This book offers a history of Japanese television audiences and the popular media culture that television helped to spawn.
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Branding TV
The television industry, in recent years, has embraced the notions of branding as a means to survive and prosper in an ever-expanding and fragmenting media marketplace.
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TV Commercials: How to Make Them
TV commercial production is a 5 billion dollar a year industry, and almost everyone in the film and television industry works on commercials at some point in their career. This book is a step-by-step guide to making commercials right at any budget.
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The Boy Genius and the Mogul
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The biographer of Sir Arthur Conan Doyle here focuses on the early days of the television industry, portraying the drama between David Sarnoff, head of the corporate giant RCA, and a spirited 14-year-old independent researcher named Philo T.
Merchant: Overstock Books